原版现货 A Smile in the Mind 心中的微笑平面设计中的诙谐思考

Paperback:272 pages

Publisher:Phaidon Press; Revised and expanded ed edition (15 Feb. 2016)

Language:English

ISBN-105X

ISBN-13:978-(咨询特价)

Product Dimensions:25.4 x 2.5 x 29.2 cm

在1996年首次出版,一个微笑心里迅速成为平面设计中最具影响力的书之一,原始资料丰富的设计思想和指南机智的思维背后的技术。现在广泛的修订和更新,这本书探讨了强大的智慧在平面设计中的作用,使智慧,作为魔法素,建立世界上最大的品牌和吸引人的消息。挤满了插图展示智慧的使用以今天的实践者与经典的例子,一个微笑心里汇集了来自世界各地的最好的项目和整个几十年。不同路线设计师可以检查和鼓舞人心的例子,说明探索智慧的技术(如模棱两可、替换和双花),应用程序(包括海报、包装和数据可视化)和业务领域,包括数字、零售、艺术与文化、政治,甚至是生与死的问题。

Fiast published in 1996,A Smile in the Mind rapidly became one of the most influential books in graphic design – a rich sourcebook of design ideas and an entertaining guide to the techniques behind witty thinking.

Now extensively revised and updated,this book explores the powerful role of wit in graphic design,making the case for wit,as the magical element that builds the world’s biggest brands and engages people with messages that matter. Packed with illustrations showcasing the use of wit by today’s practitioners alongside classic examples,A Smile in the Mind brings together the best projects from around the world and across the decades. The different routes designers can take are examined and illustrated with inspirational examples,exploring wit by technique (such as ambiguity,substitution and double takes),application (including posters,packaging and data visualization) and business area,spanning digital,retail,arts and culture,politics and even matters of life and death.

The book also features interviews with legendary designers past and present,answering the biggest question of all:how did they get the idea@ Designers offer a glimpse into their private working methods and thought processes,and reveal the inspiration behind classic pieces of work.

Showcasing forty years of witty thinking and including over 1,000 projects and 500 designers and creative thinkers,A Smile in the Mind is an essential compendium of contemporary designs and a celebration of classic pieces,resulting in the definitive guide to wit in graphic design. Written with humour and insight,it offers designers a friendly read,a helpful sourcebook and a trigger for ideas.

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